Category

Market Analysis

Asparagus ‘has the potential of avos’

By | Asparagus, Health & Nutrition, Market Analysis, Peru Economy | No Comments

Vegetable has the health credentials, year-round availability and versatility to succeed, says Kantar analyst

Asparagus could follow in the footsteps of avocados and become the next big thing if producers, retailers and industry bodies play their cards right, a grocery analyst has claimed.

Emma Fencott, consumer insight director at Kantar Worldpanel, told the Biennial Asparagus Conference in Kent this week that the vegetable is outperforming the general grocery and fresh produce markets with year-on-year growth of 4.1 per cent to £77.6 million. Volume sales are up 1.4 per cent, with the lower growth put down to a trend towards smaller pack sizes.

There has also been a 2.3 per cent increase in household penetration to 30.2 per cent, and Fencott said encouraging new shoppers to the category was key to turbo-boosting sales long term. “We know that asparagus shoppers are more wealthy than vegetable shoppers generally, but we’ve seen that the asparagus shopper base is broadening and including less affluent shoppers,” she explained.

Crucially, the five-year picture for asparagus shows a 6.1 per cent year-on-year growth rate, and while that outperforms much of the produce market it is still some way behind category star performer avocado, which has seen phenomenal 30.8 per cent growth over the same period.

Fencott said avocados’ success was down to developing year-round supply, consistency of product, a strong emphasis on health, versatility and linking to specific occasions such as breakfast.

But many of these factor could also apply to asparagus, she said, pointing out that asparagus goes just as well with eggs and bacon at breakfast, has known health benefits and year-round availability.

“The most successful way to drive a category or brand is through new shoppers,” she stressed. “That’s why raising awareness and profile of the product is really important.”

This year, for the first time, the Enjoy Asparagus campaign is taking a year-round approach, emphasising that the product is versatile, healthy and works well during all seasons.

Fencott also noted that there was significant potential to get the large number of people who were buying asparagus out of season but not during the British season to do so.

Originally found at http://www.fruitnet.com/fpj/article/172829/asparagus-has-the-potential-of-avos

Peru: Blueberries led non-traditional exports in September

By | Blueberries, Exporting, Market Analysis, Peru Economy

The manager of Agricultural exports from Adex, Paula Carrion, stated that the months of September and October are key for agriculture exporters of blueberries, as this was a period where they could take advantage of the window of opportunity offered by the international market.

“The United States stops producing in this period and it has become the largest buyer, along with the Netherlands, the UK, Canada, and Germany,” she said.

As shown in the enclosed graph, blueberries led non-traditional exports in September and, according to Adex, they might also lead them in October.

“It is an atypical period, we are amidst the highest blueberry campaign and it will last until October, then it could decrease, but right now there is an upward trend,” she said.

There already are 27 companies involved in the production and export of blueberries, which is headed by Camposol (41 million dollars), Talsa (26 million dollars), and Hortifrut (18 million dollars), which together account for 90% of shipments.

Paula Carrion said Peru had a window of opportunity that benefited the agricultural export sector, as the production in the northern hemisphere stops during these months and the production from Chile and Argentina entered the markets after the Peruvian production. “We have two months in which we can clearly occupy these markets,” she said.

She also said that next week, at the APEC, the country would sign an agreement with China to export blueberries to that country, so export volumes are expected to continue increasing. The current FOB export price for blueberries is $9.2 dollars per kilo.

Source: gestion.pe
Publication date: 11/11/2016

Peruvian blueberries have advantage over Chilean

By | Blueberries, Farming Techniques, Market Analysis, Peru Economy

Peruvian blueberries have been on the UK market for a couple of weeks, first the berries came via airfreight and in the last ten days the seafreight started to arrive. The arrivals will continue until March.

The European market is short of blueberries after Poland had less volumes than was expected, according to some figures around 35-40% less, causing the Northern Hemisphere season came to an abrupt end. Argentina is also a bit late this year, which compounds the shortage.

Big increase in production
“The quality of the Peruvian fruit looks good,” explained Rob Cullum from Pacific Produce. “This will be our third year of importing blueberries and we are learning more about it each year. The first year was just a trial with only 2 containers shipped, this year we are expecting to do over 50 containers just to the UK, but the farm in Peru is producing 600+ containers which will be shipped around the world.”

The global demand for blueberries is still increasing, mature markets, such as North America and the UK, are still growing. “China and Asia are new markets for us, the Chileans have been there for a while and the demand is still growing. Western Europe is also growing where the UK is probably the most advanced market,” explains Rob.

The blueberry is an easy to eat, healthy product – it may be expensive in some markets just now but as consumption grows, so will production and then the price will reduce as people get more efficient at producing and shipping them. The blueberry also has the major advantage over other softfruit in that it can go via seafreight.

Although Chile is by far the biggest exporter of blueberries, Peru is growing fast and will be in the mix in the future and hopefully to be a key source.

Advantage over Chile
“Peru has the advantage, in that they can grow year round, meaning they can choose when to produce and seafrieght from very early in the Southern Hemisphere season, giving them an advantage over bigger players such as Chile and Argentina,” said Rob. “Peru can also go head to head with Chile in the main season. Chile have years of experience in exporting blueberries and are very good at it, but we will catch up. Another advantage is for customers to have one point of contact for the whole season, which can last 6 months.”

The first of Pacific Produce’s Peruvian grapes will arrive in the UK on Saturday. Only the first 5-6 weeks of supply will go to the UK and European markets, as Namibia come will online with lower prices, driven by a huge currency advantage compared to Peru.

For more information:

Robert Cullum
Pacific Produce
+44 (0) 1865877801
Email: rob@pacificproduce.co.uk
www.pacificproduce.co.uk

Peru targets even greater diversification of horticultural supply

By | Blueberries, Exporting, Farming Techniques, Market Analysis, Peru Economy

The Peruvian horticulture industry has set an ambitious target to significantly widen its export offer of high quality fresh, dried, frozen and processed fruits, vegetables, superfoods, grains and other food and drink ingredients.

With both Peruvian cuisine and healthy food in vogue across major consumer markets, and Peru’s agricultural frontier set to expand to 260,000 hectares thanks to mega irrigation projects, the South American country is poised for new growth via a diversified product basket.

“Peru is already highly regarded for fresh produce like asparagus, table grapes, mandarins, clementines, avocados, mangoes, peas, chillies and squash, but we have much more to offer retail, wholesale and foodservice buyers,” reveals Jaime Cardenas, director of the Peru Trade and Investment Office in the UK, which is spearheading the expansion strategy in the UK market.

“In the fresh produce category our blueberry production is rising rapidly, and our pomegranate offer is strengthening too. In two to three years’ time Peruvian blueberry exports will probably be as high as Peru’s current two leading produce export items – avocados and table grapes.”

There is also a cornucopia of smaller volume, speciality and niche products that are emerging from Peru. These can be supplied in fresh, dried, frozen or processed and semi-processed formats, and are ideally suited to the foodservice, ingredient and manufacturing sectors. Many are produced organically too.

They include: ginger, passion fruit, cherimoya, granadilla, lúcuma, prickly pear (cactus fig), golden berries (physalis), peppers (bell, piquillo, jalapeño and cherry), and artichokes. Plus, Peruvian superfoods and grains, such as quinoa, amaranth, chia seeds, cañihua, maca (Peruvian ginseng), yacón, cat’s claw, camu camu, sacha inchi and sangre de grado (dragon’s blood), among other plants still scarcely known in other parts of the world.

“Peru is one of the most mega-diverse countries in the world and benefits from numerous ecosystems. That, coupled with the progressive introduction of technology and innovative production and processing methods, means the Peruvian agriculture sector has incredible export potential,” Cardenas explains.

By 2020, Peru plans to triple its horticultural exports to 2.3 million tonnes and more than triple the value of those sendings to US$3.8 billion (£2.5 billion). Considering buyers already have a positive view of Peru, Cardenas says the country’s exporters are eager to build on that reputation as they expand their market presence.

“We are seen as a strong supplier with excellent weather and growing conditions. In fact, Peru has 82 of the 111 climates in the world. Our producers can grow almost anything and they enjoy high yields across a range of agricultural products. There are still a lot of exciting possibilities for buyers to discover!”

Peru on show in London

To promote all Peru has to offer in the produce sector, next month the Peru Trade and Investment Office in the UK will represent the country’s leading produce exporter associations – Agap, Apem, Ipeh, ProCitrus, ProHass, ProVid, ProArándanos and ProGranadas – by exhibiting on Stands 215 & 314 at the third annual London Produce Show and Conference in the UK.

To be held on 8-10 June at the Grosvenor House Hotel in Mayfair, the country’s leading fruit and vegetable supplier Camposol and UK importer Pacific Produce, amongst other suppliers and distributors, will be in attendance.

During the trade fair, Peru will also host a special seminar on 9 June (3.00-4.30pm) to spotlight the exciting new products and ranges the country has to offer the global market. Veteran produce market researcher John Giles, divisional director at Promar International, will present the facts; making particular reference to the opportunities in the UK and Ireland. This will be followed by a panel discussion comprising industry experts in sourcing from Peru.

To register your interest in this seminar, please notify your attendance by email.

UK market presence

Peru is becoming an increasingly relevant source of horticultural supply for the UK and Irish markets. Currently, the UK represents the third-most-important horticultural trading partner for Peru, receiving 8.9% of its fresh produce exports, after only the USA (34.4%) and the Netherlands (20%).

“Over the last five years Peru’s total fresh produce exports to the UK have risen significantly; not only in volume and value terms but also in the variety of Peruvian fresh produce now available on the market,” points out Cardenas.

According to figures from the Peruvian Guild of Fresh Produce Exporters (Agap), volume has expanded by 75% since 2011; from 53,556 tonnes to 93,486 tonnes in 2015. Between 2015 and 2014 alone the volume growth was 12%. The value of Peru’s exports to the UK market has also jumped by 126% from US$88.2m in 2011 to US$199 million last year, which was up 17% on 2014 alone.

Looking ahead, Cardenas sees major UK potential for fresh blueberries and pomegranates from Peru, in particular.

“UK consumers are increasingly concerned about their diet, so the popularity of so-called ‘superfoods’ has grown significantly. And, among the most popular superfoods are blueberries and pomegranate juice.

“Since the UK does not produce any pomegranates, and its blueberry production is limited, UK imports of these products have increased over the last 10 years. At the same time, Peru benefits from Free Trade Agreements with the EU and UK for both fruits. The growth projections for these products are very positive going forward.”

Peru entered the blueberry market in the UK in 2012 with a trial consignment of just under 15 tonnes. Last year that figure had already risen to almost 1,400 tonnes, according to Agap, which was a 371% increase in comparison to 2014.

Peru trade events in 2016

To advance its horticultural profile even further, next month Peru will host the 23rd International Pepper Conference in Trujillo, northern Peru, in recognition of the country’s prowess as not only a pepper producer, but the origin of many varieties.

Organised by Peru’s Ministry of Agriculture, the Ministry of Foreign Trade and Tourism, PromPerú and Adex, among other institutions, the event on 15-17 June will convene the most important names in the bell pepper (capsicum) business.

Later in the year, on 28-30 September, the Peruvian food and drink industry at large will also be out in full force in Lima, Peru, to showcase its wares at Expoalimentaria Perú, which has evolved into the largest international trade show of its kind in the region.

Meet them at the London Produce Show 2016

To learn more about Peru, visit Jaime Cardenas and his team from the Peru Trade and Investment Office in the UK at the London Produce Show and Conference 2016 (Stands 215/314) on 8-10 June at the Grosvenor House Hotel in Mayfair. Discover more about Peru’s range of fresh fruits and vegetables, and find out about sourcing a whole range of agricultural products and ingredients.

For more information:
Jaime Cardenas
Tel: +44 (0) 20 3542 6790
info@perutrade-uk.com

Publication date: 5/20/2016

Originally found at: http://www.freshplaza.com/article/158038/Peru-targets-even-greater-diversification-of-horticultural-supply

Peru: Organic blueberries, the next export alternative

By | Blueberries, Exporting, Farming Techniques, Market Analysis, Peru Economy

“When you see an increase of this magnitude, it’s really because there is much potential. Blueberries have become one of the fruits that currently presents the best business opportunities and very attractive prices, which makes them an excellent export product. The growing demand, the production’s seasonality and its qualities, have allowed this positioning,” said Guillermo Parodi, technical manager of the Vison’s SAC company.

Peruvian blueberry production has grown substantially in recent years. The first trial exports began in 2008, but it was in 2012 when blueberry exports had an unexpected boost. Exports in 2015 surpassed 97 million dollars, and forecasts for this year are that the country could triple these numbers.

Peru has the capacity to produce blueberries throughout the whole year and, therefore, has a constant supply. “The main blueberry production is concentrated from early September through March because it is commercially convenient for us. Peru offers its fruit when the northern hemisphere has no production but still needs it, that is to say we supply a market with a great demand when global supply is reduced,” said the representative of the Peruvian company.

“We enter the market in a season where there are very few producing countries and much demand in the United States and Europe. We allocate 50% of our blueberries for the US and 30% for the UE; the rest is sent to Asia and Central America. Other countries, such as Chile, begin their harvest in November, when we are already amidst our season. The only Latin American country that could be a major competitor against us is Mexico because it can produce almost at the same time as us and because it is getting more market share, especially in the United States,” Parodi stated.

Peru exports the Biloxi blueberry variety, mostly because it is easy to handle in post-harvest and because it has the appropriate size for the blueberry market in this period. “The Biloxi is a bit more acidic, but this is offset by the storage and marketing opportunities it offers. Personally, I think it’s an export variety suited to our reality, and it is a variety that the European and North American markets accept. In the short term, I do not think we’ll change varieties; we would have to conduct many tests before we do,” he added.

Even though China is an important export market for the vast majority of Peruvian products, Peru still hasn’t positioned its blueberries in the Chinese market. However, together with the development of organic blueberries, it is within this year’s marketing expansion plan. “China is a market that is still growing, so we are promoting our blueberries in this market. Organic Blueberries are the the next alternative we are working on. We are organizing things to obtain the necessary certifications that will allow us to enter the organic trade of this fruit, and refining our processes to improve production and export process,” Parodi concluded.

More information:
Guillermo Parodi
VISON’S S.A.C
Av. Camino Real Nº 961 Dpto. 2001,
San Isidro Lima – Perú
M: +51 951499134
E: guillermo.parodi@visonsperu.com
www.visonsperu.com

Publication date: 3/31/2016
Author: Carlos P Poggio
Copyright: http://www.freshplaza.com/article/155762/Peru-Organic-blueberries,-the-next-export-alternative

Peru finalizes Hass avocado export protocols with China

By | Exporting, Farming Techniques, Market Analysis, Peru Economy

Peruvian Hass avocado exporters have just had more than one billion potential customers opened up to them, following the signing of phytosanitary export protocols with China.

The document was signed during a meeting between delegations from the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China (AQSIQ) and Peru’s National Agricultural Health Service (SENASA).

Heads of both organizations were present at the meeting.

Peruvian Agriculture Minister Juan Manuel Benites said the market access would mean Peru’s total fruit shipments to China would increase from US$30 million to US$50 million annually.

The minister added that the deal would contribute to creating 500,000 new hectares of agricultural land dedicated for export by 2021, up from initial 300,000.

This is reportedly the first phytosanitary protocol for Hass avocados that has been finalized between Peru and an Asian country.

The Peruvian Ministry of Agriculture said it believed the first container would depart sometime in July this year.

Benites reportedly also asked AQSIQ Minister Zhi Shuping to allow access for blueberries and pomegranates in the shortest possible time.

Both ministers also agreed to strengthen relations between SENASA and AQSIQ in accordance with the 2010 Memorandum or Understanding and will continue bilateral meetings.

Speaking to www.freshfruitportal.com in March following the agreement on technical deals for Hass exports from Peru to China, Hass Avocado Growers Association (ProHass) president Arturo Medina said he had expected the market to open officially around the last week of April.

In March, some 185,000 metric tons (MT) of avocados had been expected to be exported in total during this campaign, running from April through September, with an estimated 5,000MT to be potentially split between China and Japan.

Originally posted at http://www.freshfruitportal.com/2015/05/26/peru-finalizes-hass-avocado-export-protocols-with-china/?country=peru

Peruvian avocado exports to U.S. could double

By | Exporting, Farming Techniques, Market Analysis, Peru Economy

Peruvian avocado shipments to the U.S. could double in 2014.

Peruvian grower-shippers shipped about 50 million pounds of fruit to the U.S. in 2013, and the industry has a goal of 100 million pounds this year, said Emiliano Escobedo, executive director of the Irvine, Calif.-based Hass Avocado Board.

That’s similar to numbers Doug Meyer, treasurer of the Peruvian Avocado Commission and vice president of West Pak Avocado Inc., Murrieta, Calif., has heard discussed.

With growing volumes from Mexico, combined with California and Chile’s presence, more avocados continue to ship in the U.S.

But that doesn’t mean there isn’t ample room for growth from Peru, which was granted access to the U.S. in 2010, Escobedo and Meyer said.

“It’s not like they’re coming into an oversupplied market,” Meyer said. “There is a fit for Peru, and we’re optimistic about the future. They’re coming in to help meet demand.”

Peruvian avocados peak in the summer, when California is also at its height. With California grower-shippers projecting lower volumes this season, Peru will help meet demand, Escobedo said.

“Demand in the U.S. is growing consistently,” he said. “As long as the quality (of Peruvian fruit) is good, I think it will be a good thing.”

Peru’s 2013 exports to the U.S. were worth about $44 million, according to the U.S. Department of Agriculture’s Foreign Agricultural Service.

Peru shipped about 15,860 metric tons worth $32 million to the U.S. in 2012; and about 9,157 metric tons worth $28 million in 2011, according to FAS.

New areas of Peru open for export

Peru’s National Agricultural Health Service (Senasa) has approved two new northern regions for exporting hass avocados to the U.S.

Lambayeque and Piura have joined the list of regions approved for exports to the U.S., which currently includes La Libertad, Ancash, Lima, Ica, Arequipa, Ayacucho, Apurímac, Moquegua, Tacna and Anta, said Arturo Castro of Lima, Peru-based ProHass, an industry group.

Originally posted at http://www.thepacker.com/fruit-vegetable-news/Peruvian-avocado-exports-to-US-could-double-248409831.html

Peru: Exports of fruits and vegetables increased by 5.1% in January

By | Exporting, Farming Techniques, Market Analysis, Peru Economy

The Minister of Foreign Trade and Tourism, Magali Silva, stated that non-traditional agricultural exports increased by 5.1% in January 2015. Since July 2013, they have had 19 months of consecutive expansion.

Silva said that the fresh grapes were among the most dynamic products of the non-traditional agricultural sector, as they had amounted to $119 million dollars in this period, i.e. a 10% increase when compared to January 2014. He stated that the major additional flows had taken place in the United States and Hong Kong.

Shipments of fresh mangoes in the same month increased by US $8 million and grew 16%. The main markets were the United Kingdom, with an increase of 42%, Spain 37%, the Netherlands 21%, and the US with 10%. Fresh or chilled asparagus ranked third and had a 10% increase when compared to January last year.

The head of MINCETUR also said that, compared with January 2014, total exports decreased by $385 million, 39% of which was explained by the lower sales of fishmeal, while 42% of the decline was explained by the oil and natural gas segments.

In that regard, the value of non-traditional exports declined by $28 million or 3% less than in January 2014.

Source: Agraria.pe

Peru: Promising future for blueberries

By | Farming Techniques, Market Analysis, Peru Economy

Peru’s blueberry businesses are moving forward. Last year, exports reached $28 million dollars, i.e. 60% more than in 2013. The increase was even greater in terms of volume, as it went from 1,800 tons in 2013 to 3,400 tons in 2014.

In this regard, the general manager of Terra Business, Federico Beltran Molina said this sustained growth had enabled the country to position itself as one of the leading suppliers of blueberries in the southern hemisphere for the next few years.

“Growth has to be consistent and in line with the genetic improvements developed over time. We can’t massively produce blueberries overnight because we could lose the ability to achieve a level of genetic differentiation in the southern hemisphere,” he said.

In this regard, he said, if we work with the right genetics, Peru could reach 7,000 acres of blueberries in the next seven years.

According to Beltran Molina, since Peru is the youngest player in the industry (as it started cultivating blueberries 30 years after Chile, 20 years after Argentina and 15 years after Uruguay and Mexico) it had the advantage of entering the market with genetic support, which didn’t exist before.

He also said that Peru could introduce new berries to its agricultural export basket, such as cherries, raspberries and blackberries, but that there would be strong competition with the products of the region. “While this can be a great opportunity, we have to take the right steps, just as we did with the blueberries.”

Fruticia 2015
The coordinator of the II International Symposium on Super Fruits of Peru (Fruticia 2015), an event that will take place on March 4 and 5 at the Institute of Mining Engineers of Peru, spoke about this important event.

“Fruticia is a great opportunity to obtain relevant information from the global industry leaders regarding technical, genetic, and trade issues, among others,” he said.

This year, he stressed, important personalities, such as William Jones, US Agricultural Consultant who will speak about the importance of soil cultivation and proper preparation, will be present at the Symposium.

He also noted that David Brazelton, from Fall Creek Farm & Nursery, would also be a speaker at the symposium and would present the latest research and applications in blueberries.

The Symposium will also focus on the commercial side of blueberries and there will be first-hand information on the markets in the US and Europe and their blueberry consumption. The potential for processed berries, among other topics, will also be discussed.

Originally posted at http://www.freshplaza.com/article/136038/Peru-Promising-future-for-blueberries

Peru: Quinoa, grape, avocado, cacao crops increase

By | Exporting, Farming Techniques, Market Analysis, Peru Economy, Table Grapes Market

By Hillary Ojeda

Peruvian crops including quinoa rapidly grew in surface area and production last year.

Ministry of Agriculture and Irrigation (Minagri) announced quinoa, grapes, avocado, and cacao crops in Peru grew considerably in surface area last year, according to Gestion.

The best performing crops were the olive and quinoa, concluding with increases of 163% and 65% respectively in surface area.

Minagri attributes the increase in output and surface area to the higher demand in the international market. The highest demand yet was recorded in the last two years, from 2012 to 2014.

Following olives and quinoa, is the grape vine finishing with an increase of 15.3% in surface area from 25,617 hectares in 2012 to 29,526 in 2014. Finally came avocados and cacao.

As these products experienced greater surface area, increased growth followed suit. According to Minagri results, olives led the group in 2014 reaching 152,000 tons, coming to an increase of 163% in production compared to 2013.

Although other crops and agricultural products were not as lucky as these with weather changes, climate conditions in southern Peru were favorable for the olive. Production of the olive increased in Tacna and Arequipa, 144% and 597% respectively.

As for poultry and dairy, slight increases were recorded.

Production of poultry increased 4.9% mostly due to Lima, La Libertad, Ica, Arequipa, Ancash, and San Martin regions. As for dairy, the industry grew 1.9% due to increasing the amount of milking cows and livestock mostly from Arequipa, Lima, La Libertad, Cajamarca, and Puno.

Originally posted at: http://www.peruthisweek.com/news-surface-area-covered-by-crops-increases-in-peru-105304