Premium becomes standard in the blueberry market
After working for 4.5 years at Lidl and 11 years at Driscoll’s, Stefan Spanjaard has started his next challenge as Managing Director at the European branch of the Peruvian cultivation company Agrovision. The cultivation company has developed an ambitious plan to grow to have their own blueberry cultivation on 5.000 hectares worldwide within five years. With their location in Europe, they will take the export into their own hands.
This is a wish come true for Stefan. “With my previous employment as well, I was always allowed and able to follow my entrepreneurial endeavors. That entrepreneurship is in my blood. Both my parents work independently as well. So, when this opportunity presented itself grabbed it with both hands. This is entrepreneurship in its purest form. You don’t have to deal with all of the obvious aspects that come with established organizations. The way has not yet been paved, and the entire ‘sales organization’ needs to be built from the ground up. Outside of the support from Peru, I started with a colleague from the United Kingdom, but we will be looking for more colleagues to give further shape to Agrovision Europe in the future.”
Besides blueberries, Agrovision also cultivates grapes, green asparagus, and avocados, mainly in Peru. “The company is grower, packer, and shipper, so the product chain is short. They have also been exporting a large number of products from Peru to China. Although the company hasn’t been around for long, they have grand ambitions. The main focus for us will be selling the blueberries from Peru and selling them in Mexico, China, North Africa, and Europe. However, I expect that we will also soon create new business in Europe with other products.”